The easiest way
to play sports.

India's fastest-growing sports platform.

Raising ₹15 Cr · Pre-Series A
⚽
5-a-side footballTonight · 3 spots left
Three Turf Town players
🏸
Badminton doublesGame on ✓ · 6:30 am

Everyone wants to play.

Football on a
Thursday night.
Footballers ready to play
Badminton
before work.
Two badminton players smiling
Cricket on a
Sunday morning.
Cricketer about to bowl

But getting a game going is reallyhard.

Sound familiar? This happens every week, in every group, in every city.

⚽
Thursday FootballKarthik, Arun, Vijay, Sam, +8
Anyone free Thursday 7pm?
Arunin 🙋‍♂️
Vijaymaybe, depends on work
ok we need 4 more
Samwhich turf?
the one near Adyar is full 😩
ArunVelachery has 8:30
Vijay8:30 too late for me
Samalso I haven't played in a year, will I be ok?
we're still only 6…
ok cancelling. next week? 🥲
Nobody replied

A game only happens when
three things line up.

A place

Somewhere nearby that's open and free when you are.

Football turfBasketball courtBadminton hall
The people

Enough of them, who actually turn up.

Teammates celebrating with a trophy
A time and level

That works for everyone, so the game is fun, not lopsided.

⏰+
BeginnerIntermediateAdvanced

Miss evenone, and there's no game.

Turf Town lines all three up.

One app that takes you from "I want to play" to "game on."

Player pointing at the headline

Here's how it works.

1

See games happening near you.

Real games, at real venues, that need players. Tonight, tomorrow, this weekend.

2

Pick one that fits.

See the time, the venue, the level and who's already in, so you play with people at your level.

3

Join and pay in seconds.

Your spot is confirmed. No chasing anyone for money afterwards.

Where we are today.

0
People have played through Turf Town
0
Venues
0
Worth of games played a year
0
Yearly revenue
1 Metro
Chennai, plus 15 smaller cities like Coimbatore and Trichy.
Two footballers smiling

What players in Chennai say.

Rohit Francis juggling a football
"I'm new to the city and used to find it hard to play football. Now, I play every week!"
Rohit Francis · Footballer, Kilpauk
Roshni arriving at the badminton court
"Turf Town has opened up my circle and now I play every other day!"
Roshni · Shuttler, Mylapore
Players keep coming back

0 of people who join one game go on to play every week.

Players play more

0 of our players play more sport now than before Turf Town.

Real games. Every day.

Five-a-side football match
Friends celebrating with a trophy
Badminton player from above
Badminton player laughing between points
Pickleball at Pickle Pad

We earn every time
sport happens.

From venues
₹2,000

a month, on average, to list their venue and run it on our software.

From hosts
3%

booking fee on the full value of every game they organise.

A ₹2,000 game earns us ₹60

From players
10%

joining fee on top of their share of each game they join.

A ₹200 spot costs the player ₹220

We now keep about 10% of every game played, up from about 4% at seed.

Our growth story.

10x in two and a half years. Here's where we go next.

₹0.5 Cr ARRJan 2024 · seed round
₹5 Cr ARR · Today10x since seed
Bengaluru
Hyderabad
₹8.5 Cr ARRMonth 12
Mumbai
₹15 Cr ARRMonth 24 · Series A ready
Jan 2024 Aug 2026 Sep 2027 Sep 2028
₹0.5 Cr

What our $365K seed round delivered.

MetricAt seed · Jan 2024Now · Aug 2026Growth
Revenue (yearly)₹0.5 Cr₹5 Cr10x
Value of games played (yearly)₹12 Cr₹50 Cr4x
Players2,00,00010,00,0005x
Venues5002,0004x

✓ And along the way, we became profitable.

What sets us apart.

HudlePlayoDistrict by Zomato

Others built booking apps for venues.

They helped you find and book courts. But finding people to play with is still on you.

Turf Town

We built a platform for hosts and players.

Players are always looking for a game to join. But every game needs someone to organise it. Turf Town gives those organisers superpowers.

The Turf Town app home screen: venues, games and tournaments

Think Shopify, but for
the people who run games.

Tools to turn one weekly game into a thriving community.

Meet the host.

The person who books the court, fills spots and chases payments. Every neighbourhood has one, and most run it all on WhatsApp.

Nobody had built them proper tools. Until now.

A host on court, paddle in hand

What we've built: The Host Toolkit.

🏠Their own page

Every host gets a home for their games, tournaments and community.

₹Their own prices

Hosts set the fee for each game and earn from every game they run.

🏆Games and tournaments

Run pickup games or full tournaments, and set up draws, brackets and tables right from the game.

⚙️A game engine for 10+ sports

Racquet sports and team sports run very differently. We built for each one with care and nuance.

💳Payments, handled

Players pay to join, and we collect and track every payment. No more chasing money, one of a host's biggest headaches.

🔁Dynamic waitlists

Someone drops out, and the next player is in automatically.

💬Game chat

Every game gets its own chat, so hosts can organise everyone in one place.

✓And of course, finding and booking courts is built in too. That's where everyone else stops.

More hosts. More games. More players.

Every host we power makes Turf Town better for everyone else.

A Turf Town pickleball community gathered on court after a game day

+ And venues get fuller courts, every day of the week.

Playtomic proved sports platforms
can scale with one sport.

Nearly €30M in revenue and still growing, built on padel.

A Turf Town pickleball game day, with players waiting their turn

Now imagine it across every sport, on a much bigger platform.

  • 10+ sports, not just padel.
  • Hosts who run their own games and tournaments, with their own page and prices.
  • Communities that keep coming back, week after week.

Win India first.
Then take it global.

With this round, we take Turf Town from Chennai to three of India's biggest metros. After the Series A, we take the same platform abroad.

Phase 1 · India · This roundPhase 2 · Global · After the Series A
ChennaiLive today
Bengaluru and HyderabadMonths 0 to 12
MumbaiMonths 12 to 24
Southeast AsiaFirst market abroad
USANext

Where our ₹15 Cr will be used.

Expanding into Bengaluru, Hyderabad and Mumbai over the next 24 months.

40% · ₹6 CrMarketingBringing players to Turf Town in three new cities, plus host incentives and local events
20% · ₹3 CrSalesCity teams to bring 3,000 new venues on board
20% · ₹3 CrProductGame engine, skill ratings and host tools
20% · ₹3 CrOps and communityCity launch leads, community managers and support
What it gets us to 4 cities5,000 venues₹15 Cr ARRInternational expansion ready

We've been getting games
going since 2015.

Prahlad Meyyappan
Prahlad MeyyappanCo-founder, CEO
Lakshmi
LakshmiCo-founder, CFO
Murali Swaminathan
Murali SwaminathanMentor and InvestorFormer EVP, Sprinklr. Now CEO of Commotion AI.

We opened Chennai's first pay-and-play football ground. We've stood at the counter, watched games fall apart, and watched strangers become regulars.

Then we built the software venues run on, and the app players use to find their next game.

Friends celebrating a win with a trophy

The world has enough people who want to play. They just need to find each other.